New Business Venture Gets Under Male Grooming

23 July 2008

Women drive the cosmetics industry. However, men are more concerned about the condition of their skin than ever before. Cosmeceuticals are skincare products designed to bridge the gap between plastic surgery and cosmetics. Skin care specialist Rachel Westwood observed: “The products were all for women with nobody developing cosmeceuticals that would satisfy the needs of men." In the wake of this demand, Rachel developed new products to fill the void in the cosmeceuticals industry.

‘Manceuticals’ is a brand of cosmeceuticals from Skin Scientists exclusively for men. Its debut Wrinkle Relaxant Gel is already on sale in Harley Street as well in upmarket department stores around the world. The Manceuticals gel is recommended for anti ageing, removing wrinkles and fine lines and has been very successful. The product has passed stringent tests by the EU Scientific Committee and was officially launched in February 2007 at WholeMan, a male grooming store on London’s New Bond Street. Three new products – an advanced moisturiser, an eye bag gel and an aftershave balm, again all for men – will follow in the autumn of 2008. It contains an active ingredient called Argireline, which has been shown to mimic the actions of botox and can reduce wrinkle depths by an average of 27 per cent within 30 days. Applied twice a day, the gel is fragrance free, leaves no residue on the skin and is also an effective moisturiser.

Attitudes to Male Grooming

What this does reveal is that men are becoming more comfortable with using their own branded products and feel no need to pinch their girlfriend's anti-ageing moisturiser on the sly. Men want a cosmeceutical range for themselves.

Review of the Manceutical Range

Manceuticals has received a lot of positive feedback from its users, many who have noticed significant wrinkle reduction from the use of the product.

How much does the Manceutical Wrinkle Relaxant Gel cost?

The Manceutical Wrinkle Relaxant Gel retails for £55.50

Where is the Manceutical Range available?

The product is available in the UK in the Whole Man Store in New Bond Street, and in Harley Street, as well as in upmarket department stores all around the world.

For more information on the Manceuticals Range you may like to visit their website at www.manceuticals.co.uk

For more information on wrinkle reduction you may like to visit the following links;
Botox, Facelift, Non-Surgical Face Lift, Microdermabrasion, Chemical Peels.

 


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